“Marketing is no longer about the stuff that you make, but the stories you tell.”
This quote by Seth Godin (a famous American Writer) perfectly captures the essence of modern marketing. Today, advertising is less about showcasing a product and more about building a story that relates to the audience.
In other words, marketing strategies can be broadly divided into two parts.
One screams for attention, while the others silently, yet effectively, narrate compelling tales. The latter approach here is often understated, but their impact can be intense.
Having said that, let’s dive in as we unravel three marketing tactics that quietly yet efficiently steal the show.
Educational Workshops
First off on our list is education workshops that present a unique way to showcase your brand. Here, instead of directly promoting a product, you need to prioritize offering knowledge and skills to attendees.
This hands-on approach gives the following benefits:
● Highlights your brand’s expertise
● Fosters trust between the business and its potential customers
● The face-to-face interaction offers a personal touch, and
● Provide direct engagement and immediate feedback.
All in all, with this strategy, you can leave a lasting impression on the target audience that goes beyond mere sales.
Publishing a Book
You might have seen many famous entrepreneurs publishing their own books. But have you ever wondered the reason behind it?
Well, beyond simply sharing their journey or expertise, a book acts as a powerful marketing tool that sets them apart in a crowded market. In short, it’s a clever way to promote their brand as well as establish their own name as the brand.
But, of course, not everyone is a natural-born writer or has the time to pen down their thoughts. That’s why they rely heavily on professional ghostwriting services to turn their story into a must-read book. So, you can also consider sharing your own journey toward entrepreneurship with the target readers and see its magic for your brand.
Start A Social Thread
Every business nowadays is actively involved in social media marketing. Despite that, very few try the social thread strategy to build a loyal customer base. In fact, it’s a simple tactic but incredibly effective.
All you need to do is post an open-ended question or share a thought-provoking statement on your social media handles. That’s all! It’ll stimulate discussion and engage directly with their audience.
For instance, a coffee shop might start a thread asking, “What’s your go-to coffee order on a Monday morning?” Such a simple prompt can lead to hundreds of responses, creating a ripple effect of engagement. At the same time, it’ll subtly remind people of the brand and its offerings.
Note: The statement need not be negative to create a buzz. Instead, it’s important not to hurt anybody’s sentiments while posting a thread.
To Sum It All Up
It’s important to understand that marketing isn’t just about being the loudest in the room. Sometimes, the most captivating strategies are those that pull the target audience subtly, build trust, and offer genuine value. Be it through publishing a book, hosting a workshop, or starting a thread. When done right, they can leave a lasting impression, turning casual observers into loyal customers.
