Do you face difficulties in generating leads? If your answer is yes, let’s welcome you with this surprising fact.
According to Hubspot, nearly 60% of marketers find lead generation as the top challenging task.
This explains the importance of lead generation. You might have been trying the latest techniques but are unable to get the desired results. Sailing in the same boat? You need not worry. We have got your back.
Here we have come up with some of the best B2B lead generation tools to kickstart your lead generation campaigns.
But first things first, what is lead generation?
Lead generation is the process of giving a kick to your sales pipeline by stimulating the interest of the customers to buy your products. Undeniably, every business wants to have more and more sales. Thus, relying on B2B lead generation solution has become the need of the hour. That being said, let’s find out the top 6 tools to get more B2B leads for marketers. Keep reading to fetch yourself all the answers.
Linkedin sales navigator
Linkedin comes under one of the best tools to connect with B2B audiences. To be specific, LinkedIn sales navigator can let you target specific people and companies and track leads. You can find your most relevant prospects using this tool. Furthermore, the tool even takes your preferences into account and thereby recommends leads based on them. It is apt for getting in touch with your target group and target account. You can build custom leads and account lists with the help of this platform. And receive useful insights. For example – you will get to know whenever your lead changes jobs. You can use this tool with a free trial for 30 days. And then it begins to charge you.
Have you ever thought of generating leads out of unlikely sources? You might not have. But Quora allows you to do that. You may have used this source to get answers to many questions, but do you know that it is an excellent tool for learning about your B2B leads? You can use this tool to see what kind of questions your target market asks or even respond directly to those who show curiosity towards your services. It aids your company in building visibility and gaining traffic. Consider including a link in your answer to drive traffic to your website.
Creating webinars is not an easy task, and it has become a massive business today. With the help of this tool, automate your webinar footage and capture the leads as required. Want to recreate the live experience? You can play content in intervals for that. The tool includes countdown timers for boosting engagement and attendance numbers. It is a paid HD tool that lets you choose whether the webinar is only available on the exact dates or on the recurring days of the week.
What does the name constant contact indicate? That you can constantly keep in touch with your email list. It allows you to generate useful leads. This email marketing tool can even transform the deadest email list into a gush of new customers. What’s more? Your email lead generation strategy can be optimized using constant contact. The tool provides you with world-class support and, ultimately, profitable leads.
Undeniably, Hubspot is one of the well-recognized B2B lead generation tools to take your lead generation campaign a notch higher. You can perform many tasks using just one tool, like scheduling blog posts, creating them, and automating social profiles. It gives a kick to your SEO campaigns and increases organic traffic. You can find the features of landing pages, ad management, live chat, and conversational leads in it. The best part: you can start using this tool for free. It believes in the strategy of pay-as-you-grow, and you can start making payments once you are ready to make them.
If you want something to combine with Google Analytics, using SEMrush could be the right choice. This search engine optimization tool helps conduct health checks and on-site audits. SEMrush identifies if there are any problems with the technical SEO of your company. You can even find keywords to drive more leads toward your website. You can even design your PPC campaigns and social media strategies using this tool.
To make a long story short.
You can empower your B2B lead generation strategies with only the quality of the tools you use. Without using the right tools, you will only waste your time and effort, and that will end up affecting your revenues. Keep the above-mentioned tools in mind to boost your lead generation strategies and start reaping high returns.